TLDR:
- Milestone: Startup ($STARTUP) hit an all-time high (ATH) market value of $49.91 million and 24-hour trading volume of $1.5 million as of 3 July 2025.
- Narrative: Taking the credo “Why build product when you can build hype?” literally, $STARTUP tokenizes pure startup hype, transcending the need for products or MVPs and rebooting value in the guise of vibes, memes, and market cap, as a pure anti-fundamentals move in crypto.
Startup ($STARTUP), with a contract address of 97PVGU2DzFqsAWaYU17ZBqGvQFmkqtdMywYBNPAfy8vy, has rattled the world of cryptocurrency to its very foundations, achieving an all-time high (ATH) market cap of $49.91 million and 24-hour trading volume of $1.5 million as of July 3, 2025. Worth today a market cap of $37 million, this Solana-based meme token has captivated investors with its unabashed disregard for conventional startup metrics and the embrace of a scandalous narrative: “Why build product when you can build hype?”
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The token’s provenance is based on a satirical truth of startup life: Many startups raise millions on promises and slide decks never to put out a functional product. $STARTUP takes this to its purest extreme, abandoning the facade of MVP building, seeking product-market fit, or addressing customer requirements. It tokenizes the essence of startup culture—raw, uncut hype. As was quoted by one anonymous VC partner, “The product is the valuation. The valuation is the product.” This slogan has resonated with a group of over 6,295 owners who see $STARTUP as the ultimate hedge against traditional crypto fundamentals.
It has been released on the Solana blockchain and takes advantage of the platform’s low-cost, high-speed transactions to fuel its viral popularity. The token’s simplicity in being compatible with wallets like Solflare and decentralized exchanges like Phantom enables it to trade and swap, with liquidity pools powering its ecosystem. Its unverifiable token registry listing on Solana and lack of public auditing are not enough to stop $STARTUP from gathering pace, however, as latest X posts signal bullish signs, whale accumulation, and a 160% three-day price pump.
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