TLDR:
- Market: TRUMP meme coin is priced at $8.70 for a $1.74B market cap and $297M 24-hr volume, from a high of $75 but up 50% on such events as VIP nights; MELANIA is priced at $0.20 for a $170M market cap, a 98% retracement from $12.76.
- Narrative: Since its launch in January 2025, TRUMP has taken advantage of publicity from Trump and crypto policies, with potential use through such integrations as Truth.Fi; MELANIA’s pump-and-dump scandal, coupled with no possibility for recovery, dooms it, documenting meme coin risks in politicized crypto.
Since its release in January 2025, the meme coin TRUMP has been a sentiment gauge for politics, spiking on a Trump endorsement (up to $75 ATH) and a 50% price surge in April for a high-end White House dinner for major holders. It fell on trade tariffs and a Musk feud but recovered on WLFI’s Nasdaq event in August. Trading at $8.70 with a $1.74B market cap and $297M volume, the TRUMP represents a crypto-positive second term for Trump in the form of a Strategic Bitcoin Reserve and frozen SEC lawsuits against Coinbase/Binance.
Fintech lawyer Burçak Ünsal observes the value of TRUMP relating to publicity hype and prominence, not being useful as a payments or governance instrument, only being symbolic ownership or event entry. However,a politicized nature provides an upper hand against peers, with episodic rallies from policy victories. Ünsal envisions longevity in the event of it being implemented in projects such as Truth.Fi, making it a loyalty token for Trump’s base, dampening volatility through sticky holders
In contrast, MELANIA, launched pre-inauguration, collapsed 98% from $12.76 to $0.20, with a $170M market cap. Ünsal calls it a failed pump-and-dump, marred by $30M community fund misuse, insider trading, thin liquidity, and low holder growth. Recovery odds are near zero without governance reforms and utility—any rallies would be fleeting liquidity events. Both tokens are speculative, but TRUMP’s political tie and potential maturation offer slight hope, while MELANIA fades.
Trump’s deregulation strategy can get TRUMP up from 12-24 months through policy and optics but structural risk factors like 3-year supply unlocks are present in case demand disappears. Both are hype-based where utility does not exist, but TRUMP’s ecosystem prospects put it ahead.
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