TLDR:
- Market: PayPal’s PYUSD stablecoin allows an expanding crypto market, and the incorporation of Bitcoin and Ethereum increases P2P transactions; there are no specific market cap numbers, but 200+-plus global markets suggest huge potential.
- Narrative: PayPal released “PayPal Links” on September 15th, 2025, to enable real-time P2P crypto transactions of BTC, ETH, and PYUSD using customized links, after its earlier release of a facility titled “Pay with Crypto,” and aims to bridge conventional finance and Web3.
Global online payment leader PayPal launched “PayPal Links” on September 15, 2025, and U.S. users are now able to customize their own payment links to share through message, in an email, or on social media to facilitate one-click peer-to-peer (P2P) transfers. Notably, the service incorporates Bitcoin (BTC), Ethereum (ETH), and PayPal’s (PYUSD) stablecoin directly within the payment stream, taking an aggressive move in crypto adoption.
The $PYUSD story presents PayPal as a bridge between conventional finance and Web3, allowing consumers to send crypto using PayPal and Venmo apps and access global wallets within its 200+ market network. This is on the heels of the July 2025 release of “Pay with Crypto,” allowing U.S. merchants to accept over 100 tokens (including stablecoins and memecoins such as TRUMP and FARTCOIN) by converting payments into PYUSD and finalizing in fiat through centralized (CEX) or decentralized (DEX) exchanges. PayPal aims to roll out to Southeast Asia and Europe by 2026, using its PayPal World platform to interconnect payment systems worldwide.
PayPal Chief Consumer Officer Diego Scotti stated, “For 25 years, PayPal has changed how people send money. Now we’re taking a giant step: making money move within your conversations.” Excluding personal transfers (i.e., gifts, splits, refunds) from 1099-K tax reporting maintains P2P’s fast, person-to-person character. The action is an indication of PayPal’s intentions to mainstream crypto usage on a daily basis and possibly reach hundreds of millions. Investors can monitor rollout advancements and local adoption and keep an eye on PayPal’s chances to bring Web3 payments mainstream.
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