TLDR:
- Milestone: Dog in Vest ($INVEST) achieved an all-time high (ATH) market capitalization of $6.36 million and a 24-hour trading volume of $11.1 million as of 3 July 2025.
- Narrative: Built on the playful wordplay of “invest” and “in vest,” $INVEST captures the crypto community’s degen spirit with a Shiba Inu in a vest, symbolizing relatable, meme-driven investing. The community is rallying to change PFPs to Dog In Vest, aiming to build a strong, long-term gem.
Dog In Vest ($INVEST), with contract address 55KrNjWHrkgxCzTLvcgaKYDxaopuxZK8vETi1CJNpump, has erupted into crypto popularity with an all-time high (ATH) market capitalization of $6.36 million and a staggering 24-hour volume of $11.1 million on July 3, 2025. Constructed on the Solana blockchain, the meme token rides a play on a smart move—combining “invest” with a Shiba Inu “in a vest ”—to drive its virality. Supported by a loyal roster of enthusiasts, $INVEST is in for the long haul as a gem in the wild west of decentralized finance.
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The narrative of $INVEST is as simple as it is brilliant: a Shiba Inu in a vest, capturing the lovable absurdity of crypto investors posing seriousness while riding the wave of degen energy. As one X user encapsulated, “$INVEST nails the perfect meme: a dog in a vest pretending to be a serious investor, and that’s exactly what 99% of us are”. This winking “invest” and “in vest” double entendre is both a winner with a culture that thrives on humor and self-awareness and a nod to the early days of Dogecoin, which went from viral to an $80 billion market cap in 2021. With X posts recording a 424% price increase in six hours and up to 2,897 holders, $INVEST is gaining momentum as a cultural phenomenon.
Built on Solana’s speedy, low-fee blockchain, $INVEST is helped by seamless integration into wallets like Solflare and Phantom, swapping and trading on DEXs is a breeze. Its $294.7K pegged liquidity underwrites its growing ecosystem, despite not being validated yet on Solana’s token registry. Its community is all-in on its potential, with “change your PFP to Dog In Vest” posts on X, in an attempt to create a close-knit, meme-driven ecosystem that can make $INVEST a long-term player. This PFP campaign is reminiscent of real community-driven successes like Dogecoin‘s “DOG Army,” which utilized imagery, memes, and social media to drive adoption.
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