Aura Farming on the Bow: Pacu Jalur ($BoatKid) Turns Indonesian Culture into Crypto Gold

TLDR:

• Milestone: Pacu Jalur ($BoatKid), has reached an all-time high (ATH) market cap of $1.54 million and a 24-hour trading volume of $2.4 million as of July 01, 2025.
• Narrative: Inspired by the viral memes of kids dancing on Indonesian racing boats during the annual Pacu Jalur event, $BoatKid leverages the “aura farming” phenomenon, with clips from TikTok user @lensa.rams and the song “Young Black & Rich” by Melly Mike, to capture the crypto community’s imagination on the Solana network.

Pacu Jalur ($BoatKid), contract address FJjKH9Xp2SvNDNUSN7X9T4uMNafFEYzbZpnwEZXKpump, made a lot of people talk in the crypto space after it reached its all-time high (ATH) market capitalization of $1.54 million and 24-hour trading volume of $2.4 million as of July 01, 2025. This is sustained by a narrative that hovers on the viral meme wave of the Indonesian Boat Racing Kid, or “Kid Aura Farming On Boat,” a meme that had dominated social media outlets like TikTok and Instagram Reels.

See details of $BOATKID on MevX!

Its origin is based on the 17th-century Indonesian tradition of the annual Pacu Jalur boat race, in which children dance on the bow of racing boats to amuse and guide rowers. The social practice became viral worldwide in January 2025 when @lensa.rams on TikTok posted a video of a kid in black performing at the bow of a boat, earning over 78,000 views within six months. The video, captioned “AKSI BOCIL PACU JALUR #pacujalur #viral #tradisi #budaya #fyp #tiktok #Indonesia,” was a building block of the meme culture that later emerged.

By June 2025, memes using Pacu Jalur race video clips had gone viral, particularly on TikTok and Instagram Reels, typically to the soundtrack “Young Black & Rich” by Melly Mike. One of the earliest was posted by Instagram user sheluvgoodnightdaylight on June 21, 2025, getting more than 260,000 views in nine days. These memes, where kids’ bodies were dancing and striking a pose, suggested they were related to “aura farming,” a term that evoked the hype and community-driven narrative of the crypto community.

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