The $COSTCO meme coin has become an interesting case study in the volatile world of cryptocurrency, driven by a compelling tale of grit and rebellion from its community. Fueled by a fleeting tweet from Pepe the Frog creator Matt Furie, $COSTCO became a symbol of collective action against perceived manipulation, appealing to crypto enthusiasts on X. What is the story behind $COSTCO and its meteoric rise as the “poor man’s Pepe”?
The $COSTCO Meme Coin Origin Story
Matt Furie posted the first-ever ticker mention of $COSTCO meme coin on X on 8th June 2025, accompanied by a Costco-themed image. The post took the token’s market cap past $1 million as the community tokenized it almost in real-time. But then Furie deleted the tweet a few minutes afterwards, causing $COSTCO‘s value to plummet to $90,000. It was taken by many to be a “rug pull,” and it infuriated individuals and generated the $COSTCO legend: an organic revolt of the community against influential individuals who mess with market forces.
The Community Takes Over
Not ready to let $COSTCO meme coin vanish, a passionate community on X formed to take the token back. They claimed it on June 8, 2025, with a vow to push $COSTCO beyond its pre-deletion value. The narrative turned into a story of empowerment, with $COSTCO being called the “poor man’s Pepe” and its mascot, “Brian at Costco,” a new Wojak-like icon. The community’s rallying cry of “PUT ON UR CAP” shows their determination to make $COSTCO into a movement.
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Key Elements of the $COSTCO Narrative
- Revenge Against Manipulation: The community views $COSTCO as a “revenge-meme,” reclaiming power after Furie’s abrupt exit.
- Grassroots Momentum: Without reliance on Furie, $COSTCO thrives on collective enthusiasm and decentralized support.
- Cultural Symbolism: “Brian at Costco” aims to become a relatable figure, akin to Wojak, resonating with everyday crypto traders.
- Defiant Optimism: Posts on X highlight $COSTCO’s recovery above its pre-deletion price, with supporters claiming “we’ve just started.”
The $COSTCO meme coin is not just speculation; it’s a testament to the power of community-driven stories in the realm of crypto. With its token address (4veK9R9GxmgxqkFhTa2VnE6MJ4YfTxnr92HF5gH5LcAF) in the wild and comparisons drawn to $PEPE and $RATO, $COSTCO‘s destiny is only just starting. As the community maintains momentum on this “revenge-meme,” $COSTCO can potentially redefine how meme coins leverage collective sentiment to disrupt the establishment.
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