TLDR:
- Market: YZY ($YZY) debuted at an all-time high (ATH) market cap of $3.09 billion and is presently at around a $3 billion market cap and a 24-hour volume of $157.4 million.
- Narrative: Kanye West released $YZY officially today, a memecoin created from February 2025, with an identical structure to $TRUMP: 70% to Ye, 10% to liquidity, and 20% to investors. Crossing $3 billion on the first day, it shows that it can replicate the success of $TRUMP, although its centralized structure is questionable.
Kanye West, now known as Ye, unveiled his long-awaited memecoin YZY ($YZY), contract address DrZ26cKJDksVRWib3DVVsjo9eeXccc7hKhDJviiYEEZY, in a seismic launch into the crypto world. The token launched into the market with a staggering all-time high market capitalization of $3.09 billion, currently trading at around $3 billion, and has a gigantic 24-hour trade volume of $157.4 million, as per reports by the market. Originally teased in February of 2025, $YZY is modeled on Donald Trump’s $TRUMP coin, with 70% of the supply in the hands of Ye himself, 10% for liquidity, and 20% for investors. Following on from $TRUMP’s opening-day sales, $YZY seems to take a page from the book of meteorically soaring $TRUMP, albeit its utterly centralized design is raising eyebrows.
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It is connected to Ye’s wishes to remake his economic world after losing business connections with brands like Adidas and Shopify due to his prior scandals. It has been in development since February, and the token, upon release, will be the official currency for his Yeezy brand, after a model inspired by $TRUMP’s ascent, as that token rode Trump’s political clout to all-time highs within the market. Supported by an estimated circulating supply of 100 billion tokens and a price of about $0.03, $YZY’s present $3 billion valuation is the consequence of frenzied buying, driven by the cultural clout of Ye and an X post stating, “YEEZY MONEY IS HERE, A NEW ECONOMY, BUILT ON CHAIN.” The token’s release onto Ethereum, after prior reports that there had been discussions about partnering with Binance, employs the security of the chain for this high-profile release.
The $157.4 million trading volume, nearly all on Uniswap, is a robust launch interest, down merely a 3% clip from its all-time high, atypical for a memecoin. The 70% allocation to Ye—those which are based on a multi-phase vesting table with some of them set aside for 12 months—mirrors $TRUMP’s insider-heavy model, with price manipulation and retail risk in place, particularly in the aftermath of the fiasco of Argentina’s $LIBRA spoof. While $YZY’s launch day action is positive, survival hinges on sentiment and participation of Ye in the marketplace. As a high-wire token for enthusiasts captivated by this celeb token, it provides them once-in-a-blue-moon access, but caution must be practiced considering its centralized start and very volatile nature.
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