Yunfeng Financial Group Limited, closely tied to Alibaba founder Jack Ma, has snapped up 10,000 ETH worth approximately $44 million. Announced on September 2, 2025, this strategic investment signals a deeper plunge into the realms of Web3 and asset tokenization.

Yunfeng Financial Purchases $44M ETH
Yunfeng Financial, listed on the Hong Kong Stock Exchange (stock code: 0376), funded the purchase entirely from its internal cash reserves, with no loans or external financing involved.
The ETH is classified as a strategic reserve asset, aimed at bolstering the company’s expansion into cutting-edge sectors. This isn’t just a speculative bet; it’s part of a broader plan unveiled in July 2025, focusing on digital currencies, AI, and ESG-compliant assets.
Key highlights of the Yunfeng Financial Jack Ma ETH acquisition
- Transaction Value and Volume: 10,000 ETH acquired on the open market, with costs (including fees) totaling $44 million. At the time, ETH hovered around $4,264–$4,400 per unit.
- Strategic Focus: ETH will underpin Web3 initiatives, reducing reliance on fiat currencies and enhancing asset structures.
- Tokenization Push: The investment supports real-world asset (RWA) tokenization, converting physical assets like real estate or commodities into digital tokens for better liquidity and transparency.
- Additional Applications: Exploration into insurance and other Web3-compatible business models to improve customer services and financial autonomy.
The announcement sent Yunfeng’s shares surging by 9.55%, closing at HK$3.67 (about $0.47 USD). Meanwhile, ETH dipped slightly by 2.12% in the preceding 24 hours, but experts see this as a bullish signal for Ethereum’s blockchain ecosystem.
Yunfeng emphasized the volatile nature of crypto markets, advising investors to tread carefully amid economic and regulatory shifts.
Why This Matters in the Bigger Picture
This Yunfeng Financial Jack Ma ETH move reflects a growing trend: legacy financial firms embracing crypto to innovate and diversify.
In Hong Kong, a hub for Web3-friendly regulations, such steps could accelerate mainstream adoption of tokenization. The company plans to monitor market dynamics and potentially expand its digital holdings, aligning with global shifts toward decentralized finance.
As blockchain evolves, deals like this raise intriguing questions: Will more tycoons follow Jack Ma’s lead? Stay tuned for how this plays out.
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