Eric Trump has officially launched American Bitcoin Corp, which is stirring up the crypto world. (ABTC), hailing Bitcoin (BTC) as the modern-day gold.
Announced on September 16, 2025, during an appearance on CNBC’s Squawk Box, this new venture aims to weave BTC deeper into America’s financial fabric, blending mining expertise with strategic reserves.
With BTC prices soaring above $116,500 and market cap hitting $4.1 trillion, the timing couldn’t be more electric. But what exactly is American Bitcoin, and why is it turning heads?
The Birth of American Bitcoin
Eric Trump, serving as Chief Strategy Officer, co-founded American Bitcoin in March 2025 alongside his brother Donald Trump Jr. and Canadian mining giant Hut 8. The company emerged from a merger with Gryphon Digital Mining and debuted on Nasdaq under the ticker $ABTC.
Headquartered in Miami, a crypto hotspot, American Bitcoin holds about 2,443 $BTC, valued at roughly $285 million. Yet, its market valuation has skyrocketed beyond $7 billion, fueled by investor hype and a 110% intraday stock surge on launch day (though it closed up 16.5%).
Eric emphasized BTC’s role as a safe and liquid asset, as well as a hedge against traditional financial woes. “Crypto solves all the problems of modern-day finance,” he stated, drawing from the Trump family’s “debanking” experiences post-political events. This aligns with President Trump’s March 2025 executive order establishing a U.S. Strategic Bitcoin Reserve, using seized $BTC for initial capitalization.
Key Features and Future Plans
American Bitcoin isn’t just another miner; it’s a hybrid model combining extraction with treasury building.
Here’s a breakdown of its core strategies:
- Efficient Mining: Leveraging Hut 8’s tech to produce $BTC at below-market costs, then using cheap capital to acquire more.
- Strategic Reserves: Building a long-term BTC hoard, similar to MicroStrategy or Tesla, to create a “brand, audience & treasury” powerhouse.
- Market Integration: Aiming to make crypto accessible for everyday investors, with backing from figures like the Winklevoss twins.
- Policy Edge: Benefiting from a crypto-friendly SEC under Paul Atkins, ensuring irreversible momentum.
Competitors like GameStop and Trump Media & Technology Group also hold BTC, but American Bitcoin‘s political clout sets it apart. Community reactions on X are mixed, with excitement over the “Trump era in crypto” alongside concerns about political risks and overvaluation.
As blockchain disrupts sluggish institutions, Eric predicts a “slow and painful death” for non-adopters, with crypto growing faster than the internet itself. This launch underscores BTC’s evolution from niche asset to mainstream powerhouse.
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