TLDR:
- Market: WLFI launched at $0.31–$0.35, hitting a $9.5B market cap ATH, now at $5.64B with a $1.96B 24-hour trading volume.
- Narrative: World Liberty Financial’s WLFI coin, guided by the Trump family, launched September 1, 2025, with 24.6% of its 100B supply being unlocked. A 36x increase from Justin Sun’s $75M investment to $750M was realized, but a 36% depreciation and Ethereum gas fee increases showcase the volatility of DeFi and the risk of regulatory action.
World Liberty Financial ($WLFI), advised by the Trump family, launched its governance token WLFI on September 1, 2025, on Ethereum, hitting an all-time high market cap of $9.5B before falling to $5.64B, with prices dropping from $0.31–$0.35 to $0.23, and a 24-hour trading volume of $1.96B. Listed on mainstream exchanges like Binance, Coinbase, OKX, Bybit, Gate, and Kraken, WLFI freed 24.6B tokens (24.6% of the 100B total supply): 4% to presale investors (20% of their allocations), 10% to the project, 7.78% to the ALT5 Sigma treasury, and 2.88% to liquidity and market makers. The founder, the team, and 80% of presale tokens are still locked, subject to voting by the community.
The launch increased the Trump family’s holdings in crypto assets by $5B, exceeding their real estate holdings. Sun’s $75M bet escalated to $750M, with whales unloading 216.54M WLFI ($49.15M) after launch, contributing to sell pressure. The claim process skyrocketed Ethereum gas fees to burn $1M in three hours, according to Etherscan. WLFI suggested burning coins with 100% on-chain fees. Its USD1 stablecoin, with expansion to Solana and TRON in addition to Ethereum and BNB Chain, achieved a $2.68B market cap.
USD1 integration was supported by crypto leaders, but a 36% price decline and reported lockbox problems on X indicate volatility. The Broken deal with AAVE is also a concerning factor for traders. Regulatory concerns over Trump’s associations create uncertainty. Governor voters and USD1 adoption should be monitored by investors, with concerns over DeFi’s speculative volatility.
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